Case Study

THE CHALLENGE

With the pace of venture capital investment in startups slowing in recent years, Capchase recognized the need to enhance the company’s position as a viable alternative funding method. To address this challenge, Capchase approached BAM to raise awareness among startups, founders, and entrepreneurs about its unique offerings and competitive advantages through clear and differentiated messaging.

THE GOAL

The goal of the partnership with BAM was to build a consistent drumbeat of media coverage that would enhance the company’s visibility to SaaS startup founders. Media relations is a critical component that was required to be integrated into  Capchase’s overall marketing strategy to increase the brand’s reach and impact on founders. 

BAM’S CARE APPROACH 

CONNECT 
BAM's focus centered on promoting Capchase’s CEO as a thought leader in the industry. This approach was twofold. 

First, BAM spent time with the CEO to clearly understand what topics he could speak to and what unique value he could bring to the media. Then BAM would regularly engage in newsjacking within the VC and SaaS verticals to identify areas where Capchase could be inserted into the conversation. The strong foundation and understanding BAM built enabled the team to move swiftly, proactively, and effectively during breaking news moments in an effort to ultimately secure interviews and media coverage. 

Secondly, BAM focused on generating newsworthy thought leadership topics by identifying trends in their infancy in venture capital, financing, and SaaS. Armed with data-driven content and research creation, BAM proactively leveraged proprietary research and ensured consistent sharing of the data and thought leadership with the media. 

The media relations campaign, with results like inclusions in Forbes, TechCrunch, and Business Insider, has proven instrumental in attracting top talent and in positioning Capchase favorably among investors. 

AMPLIFY
Capchase regularly publishes original research on an ad hoc and quarterly cadence. BAM proactively leveraged this research, ensuring consistent sharing of proprietary data and thought leadership with the media, while also sharing the content on owned channels for maximum ROI. 

REACH
Relationships are not a one-and-done game. As relationships and influence within media circles continued to grow, Capchase CEO chose to spend his time at BAM’s in-person events, a media dinner and Media Matchmaking Day, to further the relationships built virtually. This dedication meant a shift to where we are now, which is reporters proactively seeking out the CEO for his comments and opinions on relevant topics. 

ENGAGE
BAM leveraged its connections within the venture capital community to connect Capchase's CEO with another CEO/founder, who then invited Capchase to join their panel at the NYC Summit. This created an opportunity for him to mingle with founders, VCs, and C-suite executives he would not have met otherwise.